Holiday 2025
Holiday 2025 was Rocksbox’s biggest seasonal campaign, spanning gifting, retail, and editorial storytelling. The creative direction focused on building a festive brand world that felt elevated, modern, and cohesive across every touchpoint.
Retail Expression
Holiday extended into retail through windows, in-store displays, and street-facing moments, translating the campaign into a physical experience.
Photography
Campaign photography set the foundation for the Holiday 2025 visual world, blending editorial storytelling with commercial utility to scale across digital, retail, and marketing channels.
Brand Expression
The Holiday 2025 visual direction extended across customer touchpoints—from email and direct mail to packaging and gifting details—bringing the campaign to life in a way that felt cohesive, considered, and distinctly Rocksbox.
Creator Content
UGC developed to position Rocksbox as a gifting destination, highlighting key styles through creator-led storytelling designed to drive performance across paid and organic channels.
Organic & Paid Social
Campaign-led social creative built around key gifting moments, designed to engage organically and scale effectively in paid.